Privacy Policy

Effective date: 12 June 2026 · Last updated: 13 July 2026

This Privacy Policy explains how MEGO Pakistan (SMC PRIVATE LIMITED) (“MEGO”, “we”, “us”, or “our”) collects, uses, shares, and protects personal information when you use the MEGO website (mego.com.pk), mobile applications, and related services (the “Platform”).

By creating an account or using MEGO, you agree to this Policy. If you do not agree, please do not use the Platform.

1. Who we are

The data controller for MEGO is MEGO Pakistan (SMC PRIVATE LIMITED), operating in Pakistan. For privacy requests, email privacy@mego.pk. For general support, email support@mego.pk.

2. Information we collect

2.1 Account and profile

Name, email address and/or mobile number, and password (stored in hashed form)
Profile details such as profile photo, banner, public profile slug, language preference, and notification settings
Optional social login identifiers if you sign in with Google or Facebook (when enabled)

2.2 Listings and user content

Ad titles, descriptions, prices, condition, category attributes, photos, and optional voice descriptions
Location information you provide (city/area and, where used, GPS coordinates for nearby search)
Contact details you choose to show on listings (phone / WhatsApp)
Chat messages, attachments, voice notes, offers, swap requests, reviews, and reports

2.3 Identity verification (KYC)

Where you request verification, we may collect CNIC number, CNIC images, a selfie, and optional live-verification media. This information is used to verify identity, reduce fraud, and improve trust on the Platform.

2.4 Wallet and rewards

Wallet / MEGO coin balances and transaction history
Withdrawal or redemption details you submit (for example EasyPaisa, JazzCash, or bank account information, or a mobile number for recharge)

Paid top-ups and card/wallet payment processing are coming soon. When enabled, payment partners may process payment details according to their own policies; MEGO does not store full card numbers on our servers.

2.5 Device, usage, and technical data

IP address, browser or app type, device identifiers, pages viewed, and approximate usage logs
Cookies and similar technologies (see our Cookie Policy)
Push-notification device tokens (for example via Firebase)
Information in support forms, including IP address and user-agent where needed for abuse investigation

3. How we use your information

Provide, operate, secure, and improve the MEGO marketplace
Create and manage accounts, listings, chat, offers, alerts, and seller tools
Process boosts, featured listings, coin rewards, redemptions, and (when available) wallet top-ups
Verify identity, detect fraud/spam, moderate content, and enforce our Terms and Community Guidelines
Send service notifications (OTP, security, listing status, chat, and support replies)
Send marketing messages only where permitted and where you have not opted out
Analyse usage trends to improve search, recommendations, and performance
Comply with applicable Pakistani law and respond to lawful requests

4. Legal bases (plain language)

We process personal data because it is needed to provide the Platform under our contract with you, to pursue legitimate interests such as security and product improvement (balanced against your rights), where you give consent (for example non-essential cookies or optional marketing), or where we must comply with the law.

We do not sell your personal data. We may share information with:

Service providers who help us operate MEGO (hosting, databases, CDN/media storage, email, SMS OTP, push notifications, analytics, maps, bot protection, and future payment partners)
Other users, to the extent needed for marketplace functions (for example your public profile, listing details, and messages you send)
Authorities or advisers, when required by law or to protect the rights, safety, or property of MEGO, our users, or the public
Business transfer parties, if we are involved in a merger, acquisition, or restructuring (subject to appropriate safeguards)

Infrastructure may be hosted with reputable cloud providers (including facilities outside Pakistan, such as regional AWS services). Where data is processed outside Pakistan, we take reasonable steps to protect it.

6. Retention

We keep personal information while your account remains active and as needed to provide the service. After account deletion or inactivity, we may retain limited records for a reasonable period for fraud prevention, dispute handling, backups, and legal compliance. KYC and financial records may be kept longer where required. Exact retention periods may vary by record type.

7. Security

We use industry-standard safeguards such as encrypted transport (HTTPS), access controls, and hashed passwords. No method of transmission or storage is completely secure; please keep your login details confidential and contact support if you suspect unauthorised access.

8. Your choices and rights

Update profile and notification preferences in your account settings
Manage privacy-related settings where available in the app or website
Control non-essential cookies via the cookie banner and footer “Cookie settings”
Request access, correction, or deletion of your personal data by emailing privacy@mego.pk or support@mego.pk

We may need to verify your identity before fulfilling a request. Some data may be retained where we have a lawful reason to keep it.

9. Children

MEGO is intended for users aged 18 or older. We do not knowingly collect personal information from children under 18. If you believe a minor has created an account, contact us and we will take appropriate action. The “Kids” category on MEGO is for listing children’s products, not for child accounts.

10. Third-party links and partners

Listings, chat, and marketing pages may link to third-party sites or services. Their privacy practices are their own. Motor financing, insurance, or inspection inquiry forms may share the details you submit with the relevant partner solely to respond to your inquiry.

11. Changes

We may update this Privacy Policy from time to time. The “Last updated” date above will change when we do. Continued use of MEGO after an update means you accept the revised Policy.

12. Contact

Privacy questions or data requests: privacy@mego.pk
General support: support@mego.pk
Or visit our Contact page.